Fundamental of the Week: #5 – HONOR COMMITMENTS. Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. If a commitment can’t be fulfilled, notify others early and agree on a new timeframe to be honored.

I am quite confident that all of us at Bernhardt Wealth Management were raised by parents who created the foundation for the values we have today. And one of them most likely was to honor commitments.

Dan Sullivan, the founder of Strategic Coach, was the first person I remember saying the phrase, “Do what you say you’re going to do, when you say you’re going to do it.” Those words were so powerful to me at the time that it became a theme for customer service. Our clients have hired us to serve as their trusted wealth manager and they deserve to receive what we commit to them when we commit to doing it. It is fundamental to maintaining trust.

My father emphasized that being punctual was a sign of honor to the individual you meet. He emphasized “Early is on time. On time is late. Late is unacceptable.” Or as Vince Lombardi said, “If you are five minutes early, you are already ten minutes late.”

Those things we noted in Fundamental #5 seem fairly basic, right? And I think we are pretty good at this when it comes to serving our clients. However, it is funny what happens when you draw a line in the sand. All of a sudden, I see my shortcomings and times when I have failed. I will confess that I am consistently one or two minutes late on a monthly call with a person I value who I will call Sharla. I realize that I have dropped the ball with my own teammates on some commitments. And my excuse was that I am the CEO and there were other priorities that arose. However, I failed to renegotiate a new commitment.

Perhaps one of the biggest reasons we fail to meet our commitments to each other is that we want to say “yes” but we fail to consider the other deadlines that are looming. Or maybe we need to be more organized.

My point is that I want us to continue to honor our commitments to our valued clients. And let’s be more transparent about our commitments to each other and work to honor those commitments to our valued teammates. And if that means I need to give you resources and training, let’s discuss what we can do to help each other HONOR COMMITMENTS.

Let’s have a great week; and do what you say you’re going to do!

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